Home Featured Sculpture Bloomers: An Animated Documentary Recounts the History Behind an Undergarment Business

Bloomers: An Animated Documentary Recounts the History Behind an Undergarment Business

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Animation
Documentary

#clothing
#fashion
#sewing
#video

March 23, 2020

Grace Ebert

Consumers are paying closer attention to the ethics and business practices behind the products they buy, and animated documentarian Samantha Moore is shining a light on one company creating everyday essentials. Last year, the Shropshire-based creator released “Bloomers,” a short film that chronicles the history of the Manchester-based lingerie company Ella and Me, which began production in the United Kingdom before moving abroad and back again.

From flowing silk to lace-trimmed underwear strung up only to be snipped apart, the detailed project colors mostly the garments, swaths of fabric, and spindles of string. The workers and machines remain black-and-white line drawings throughout the film as it walks through the manufacturing cycle from design to consumer purchases.

Moore helps illuminate the impacts rising production costs had on Ella and Me since its beginning as a mom-and-pop business. She documents its inception and even the employees’s familial connections to the textile industry. The animation is set to a diverse soundtrack that includes interviews with the company’s team, in addition to noises commonly found on the production room floor, like scissors slicing through soft cotton and the repetitive tick of sewing machines.

Since its release, “Bloomers” was nominated for the Best Short Film at the British Animation Awards 2020, was the winner of the Best British Film at London International Animation Festival 2019, and took home the top prize as the Best Documentary at ReAnima International Film Festival 2019. Keep up with Moore’s animated documentaries on Vimeo and Instagram.

 

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