We can only imagine the job description: Science Foundation seeks expert visual effects designer to create robust social media presence for imaginary insect influencer. B., billed as the world’s first bee influencer, reports from Instagram-friendly locations like Montemartre in Paris and beachfront lounge chairs. Channelling trends among young female influencers, B. flaunts her figure, does yoga in pretty places, and hosts Story A.M.A’s, answering queries about her favorite musicians (Beethoven, the Bee Gees, Beeyonce). B’s captions are a blend of educational and quippy—a “photo” of her rowing is captioned “I have only one flaw… (LOL) I don’t know how to swim!”
Following in the footsteps of other scientific non-profits like the California Academy of Sciences and the Field Museum in Chicago, Fondation de France seeks to meet people where they’re at—which is, by and large, on social media. Humor, au courant language, and memes have become powerful tools to convey important messages about our past, present, and future world.
But whereas other institutions use strong voices on social channels to indirectly raise funds through increased museum attendance and perhaps larger sponsorships for exhibitions, the foundation is channeling income directly from their in-house influencer. Companies and organizations who feel that their brand identity aligns with B. can pay the rising-star insect to promote their products in the same way that a #vanlife influencer might pose with a brand of potato chips or shampoo. The fees that a company pays for exposure with B. go directly to Fondation de France’s BEE FUND, which the 50 year-old foundation created “to fund the actions considered as the most fundamental and urgent in the protection of all species of bees.”